Keyword SEO — Focus on getting the Top 3 for order-generating keywords
Not all keywords have the same value. While general SEO builds broad traffic over time, Keyword SEO is the right strategy when a business needs to quickly gain a high position for a list of commercial/transactional keywords — keywords for which people searching for them are ready to buy immediately.
Practical example: instead of SEO for "website design" (broad, difficult and time-consuming), we can focus on "cheap sales website design in Ho Chi Minh City" — keywords with less competition but searchers have clear needs and conversion rates are many times higher.
Approach
Phase 1: Research & select strategic keywords
Not every keyword in the industry is worth investing in. We evaluate each keyword according to a 4-way matrix:
- Search Volume: Sufficient monthly search volume to generate meaningful traffic.
- Keyword Difficulty (KD): Actual level of competition — consider DA/DR of Top pages.
- Search Intent: Prioritize transactional and commercial investigation keywords.
- Business Value: Keywords directly related to products/services with high profit margins.
The result is a list of priority keywords agreed upon and committed to by both parties before implementation.
Phase 2: Landing Page Optimization
Each target keyword needs a separate optimized landing page:
- Content is deeper and more comprehensive than all the pages currently ranking in the Top 10.
- Full on-page optimization: Title, Meta, Headings, Content, Schema, Image Alt.
- UX optimization: page read time, bounce rate, pages per session — behavioral signals that influence rankings.
- Page loading speed meets Core Web Vitals standards — a direct ranking factor from 2021.
Phase 3: Focused Backlink Building
Focus on building high-quality backlinks pointing directly to the target page:
- Guest posts on reputable websites in the same industry (DR 40+).
- Post press articles with natural dofollow links.
- Create resources (Resource Pages) worth linking to.
Monitor & report weekly rankings
Customers receive ranking reports for each target keyword once a week — not monthly like regular SEO services. Real-time tracking dashboard allows customers to check their rankings at any time.
Commitments and conditions
We are committed to prioritizing safe SEO techniques that comply with search engine guidelines — in full compliance with Google Webmaster Guidelines. No buying spam links, no PBN, no cloaking. The rankings achieved are real and sustainable through Google's algorithm updates.
Note: Time to reach Top depends on the level of competition of the keyword. Low–medium competition keywords typically reach the Top 5 in 2–4 months. Highly competitive keywords take 4–8 months.