01
Overall assessment of current website
Check all technical and content errors that are preventing your website from reaching the top of Google.
Overall SEO — Dominating Google, sustainable growth
Holistic SEO isn't about stuffing keywords into articles or buying backlinks in bulk — that's an outdated and dangerous approach. MintStack's approach builds real authority for your website in the eyes of Google through three pillars: Technical, Content, and Authority.
The result of an overall SEO strategy is not just keyword rankings — but a complete content ecosystem that generates stable organic traffic and grows steadily month over month, regardless of advertising budget.
Three pillars of the Overall SEO strategy
Pillar 1: Technical SEO
A solid technical foundation is a prerequisite for all other SEO efforts to be effective:
- Crawlability & Indexability: Make sure Googlebot can crawl and index all important content. Optimize robots.txt, sitemap according to technical scope and handle crawl budget issues.
- Core Web Vitals: Bring all 3 indicators (LCP, FID, CLS) into the "Good" threshold according to Google Search Console standards.
- URL structure & Internal Linking: Build a logical, concise URL system and internal link network according to the Topic Cluster model to effectively transmit PageRank.
- Structure data according to the scope of technical SEO: Implement structured data (Organization, Product, FAQ, Breadcrumb, Article) to appear Rich Snippets prominently on search results pages.
- HTTPS & Security: Verify and fix security issues affecting SEO rankings.
Pillar 2: Content SEO
Google evaluates websites according to the E-E-A-T model (Experience, Expertise, Authoritativeness, Trustworthiness). Our content strategy fully builds all 4 elements:
- Semantic keyword research: Identify not only the main keyword but also all related topics, long-tail keywords and questions users often search for in the industry.
- Topic Cluster Architecture: Build a content structure according to the Pillar Page — Cluster Content model, creating a network of articles that support each other and affirm the website's expertise in each topic.
- Content Calendar: Plan content production for 3–6 months, ensuring regular posting frequency and reasonable distribution among topic groups.
- Content Refresh: Update and improve old articles that are losing rankings — often delivering faster results than writing completely new articles.
Pillar 3: Authority Building
- Digital PR & Press: Post PR articles in major newspapers (VnExpress, Dantri, CafeBiz...) to create high-quality backlinks and increase brand awareness.
- Guest Posting: Write in-depth articles to contribute to reputable websites in the same industry — building relationships and natural backlinks.
- Local SEO (if necessary): Optimize Google Business Profile, build consistent citations on local directories.
- Entity SEO: Identifies a business brand as an entity (Entity) in Google's Knowledge Graph through Wikipedia, Wikidata and authoritative data sources.
Transparent progress tracking & reporting
Every month, customers receive detailed reports including: the ranking of each keyword in the target set, the amount of natural traffic (comparing the previous month and the same period last year), the page most crawled by Google, and the next month's work plan - all compiled in an online dashboard updated in real time.
