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Learn about customers and competitor products
Research consumer shopping habits and see how your competitors are selling.
Google Ads — Reach the right people, at the right time, on the right budget
Google Ads is the most effective paid advertising channel for businesses that want to reach customers with immediate purchasing needs. Unlike Facebook Ads (which reaches users based on interests), Google Ads appears right when users are actively searching for your products/services - this is the time with the highest conversion rate in the entire purchasing journey.
However, Google Ads can easily "burn money" if not managed by experts. An unoptimized Ads account can spend 3–5 times more budget than needed to achieve the same results. The MintStack team — made up of project-specific marketing execution teams — ensures budgets are tracked and optimized according to real-world data.
Professional Google Ads service at MintStack
Search Ads — Search Ads
Appears at the top of the search results page when customers type in keywords related to your product/service. We optimize:
- Keywords: Comprehensive research, accurate match type classification (Exact, Phrase, Broad Modified) and building a list of negative keywords (Negative Keywords) to avoid spam clicks.
- Ad Copy: Write at least 3–5 ad variations for each Ad Group, A/B test continuously to find the highest converting text.
- Quality Score: Optimizing quality scores (Expected CTR, Ad Relevance, Landing Page Experience) helps reduce CPC by 20–40% compared to competitors in the same auction.
- Ad Extensions: Fully set up Sitelink, Callout, Structured Snippet, Call Extension, Location Extension to increase display area and CTR.
Shopping Ads — Shopping ads
Display product images, prices and brand names directly on the search page — ideal for e-commerce websites. We optimize Google Merchant Center feed, intelligently categorize products and set up Performance Max Campaign to maximize revenue.
Display & YouTube Ads — Display ads
Increase brand awareness and effective remarketing through a network of 2 million+ Google partner websites and applications, along with YouTube - the world's largest video platform. Design multi-size banners (static and animated), advertising video scripts and optimized targeting according to target audience.
Remarketing — Pursuing potential customers
Continue to reach people who have visited the website but have not converted. Set up detailed Audience segments based on behavior: viewed product page, added to cart but not yet paid, purchased (to upsell/cross-sell).
Conversion tracking & reporting
Set up Google Ads Conversion Tracking accurately for each goal: successful purchases, calls, form submissions, document downloads. Weekly reports include: costs, impressions, CTR, CPC, conversions and ROAS (Return on Ad Spend) — all presented in an easy-to-read dashboard.
