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Learn about customers and competitor products
Research consumer shopping habits and see how your competitors are selling.
Facebook & Instagram Ads — Exploiting Vietnam's largest social network gold mine
With more than 75 million Facebook users in Vietnam (accounting for 75% of the population), this is an advertising channel that cannot be ignored for any business. The special strength of Facebook Ads is the ability to target extremely accurately: not only by age, gender, geography — but also by specific interests, online shopping behavior, income, occupation and even ongoing life events (just buying a house, having a baby...).
However, after many algorithm updates and iOS 14.5, running Facebook Ads effectively requires a deep understanding of the Pixel mechanism, Conversion API and creative strategies suitable for each campaign stage. This is the reason why businesses need a team of experts instead of implementing it themselves.
Comprehensive Facebook Ads service
Creative Production (Image & Video)
Creative is the factor that determines 70–80% of the effectiveness of a Facebook Ads campaign. MintStack's team not only "runs Ads" but also creates creative:
- Short 15–30 second advertising video in hook-problem-solution-CTA format attracts attention in the first 3 seconds.
- Carousel Ads tell the product/brand story through many consecutive photo frames.
- Static Image Ads with attractive design and convincing copywriting for each customer segment.
- UGC-style Content (User Generated Content) — authentic, natural style often has a CTR 30–50% higher than traditional advertising.
Set Targeting Correctly
Build a campaign structure according to the marketing funnel model (Funnel):
- Top of Funnel (Awareness): Target Cold Audience based on Interest and Behavior to find new customers.
- Middle of Funnel (Consideration): Lookalike Audience from current customer list — find people with similar profiles.
- Bottom of Funnel (Conversion): Retargeting people who interacted with content, viewed product pages or abandoned carts.
Systematic A/B Testing
Don't be emotional. Each element is tested independently: Creative vs Creative, Headline vs Headline, Audience vs Audience, Placement vs Placement. After 3–5 days of collecting enough data, stop the weaker variation and scale the more effective variation — continuously repeating to improve results over time.
Advanced Conversion API & Pixel Configuration
After iOS 14.5, many businesses lost up to 40–60% of tracking data. We deployed the Conversions API (CAPI) in conjunction with Facebook Pixel to restore measurement capabilities, making Facebook's algorithm more accurate and reducing conversion costs.
Daily transparency report
Realtime dashboard allows customers to track spending, reach, frequency, CTR, CPM, CPC and CPA at any time. Weekly summary report with trend analysis and strategy adjustment recommendations.
